The primary color palette takes its cue from the University’s main brand colors, reinforcing a strong visual connection to Cornell. 

Follow these color specifications and avoid using large fields of color, opting instead for a generous amount of clear space. Think about white as the primary color, black for typography and graphic elements, and Carnellian red for accents. Allow photography to lend vibrancy to our communications. 

Our secondary colors are drawn from the University’s secondary color palette. They are meant to accent the primary color palette. 

Use them sparingly and thoughtfully—for most cases the primary colors will be all we need.