1. Labor/Working class 

Look for photos that convey a range of what labor has meant over time, from trade unions, to workers on the picket line, to the labor movements of today. Highlight the subject’s story, and favor natural settings with interesting textures or expressive people.

2. Corporate/Global 

Striven to represent a diversity of work roles across a plethora of industries, from entry-level employees to executives in the C-suite. Above all, showcase people, in context, wherever they may work in the world.

3. Campus life 

Celebrate the vibrancy of academic life on all our campuses. Let’s show students at work— debating in the classrooms and institutes, making impact at their internships, and leading campus clubs and initiatives. Photos of our campus facilities and atmosphere should feel authentic (showing snow is okay). Above all, try to capture intimate and spontaneous moments of connection that represent the diversity of our student body.

4. Historical events 

Draw on archival images, including photos from ILR’s history, to reflect our mission. The principles and values evidenced in this type of imagery are what allows us to face our future with confidence.

5. Future of work 

To communicate the evolving nature of work and the workplace, look for photos that depict edge industries and convey aspirational areas for ILR’s curriculum, research, and outreach. Be provocative.

6. Detail/Texture 

Build up a stable of details, abstracts, aerial shots, and textural photos to help tell compelling stories. Highlight the industries, landscapes, buildings, as well as different kinds of work being done across the globe. These photos will become especially useful when used in collage and with color overlay (see below).

Here are a few suggestions on how to pair images: 

• Consider the message the images convey together. 
• Emphasize tension between images to create a dynamic conversation, not a binary choice or oppositional approach. 
• Try pairing a busy image with a textural or detailed one to create a sense of humanity and scale. 
• Whenever possible, include people. 

How to effectively use color overlays: 

• Use across an entire section of content—news stories, initiatives, etc.—to make each entry feel like part of the same visual family. 
• Use only to enhance clarity, and avoid when it actively works against enjoyment and comprehension. 
• Always consider the legibility of both photography and text. 

See the color palette section for approved colors.